RESURRECTION OF THE ANTITRUST MOVEMENT
Economic Impact of Trusts
By 1890, the year the Sherman Antitrust Act was passed, many saw the power of large business monopolies, or trusts, as a serious problem. Encouraged by the expansion of the transportation and communication sectors, trusts had proliferated since the Civil War, resulting in a continual squeezing out of small businesses and a concentration of economic power among fewer, larger businesses. But the effects of trusts were not wholly negative. As opposed to the duplication of efforts inherent in a competitive environment, trusts provided substantial savings and allowed for higher production capacity by assuring that businesses had dependable supplies of critical parts as well as reliable transportation and financing. The savings, however, were not necessarily passed on to the stockholder, working laborers, or the consumer.
Deficiencies of the Sherman Antitrust Act
The Sherman Antitrust Act had deficiencies that were becoming evident at the turn of the century. One major problem was that the act did not define a trust or monopoly. The lack of such a definition left the interpretation of the law up to the judicial branch of the government, which resulted
in some contradictory case decisions. Further, violating the Sherman Antitrust Act was only considered a misdemeanor offense, a crime whose punishment was not serious enough to deter those who saw their interests served by trusts.
The Good and the Bad
With the accession of Theodore Roosevelt into the presidency, the antitrust movement gained momentum, though Roosevelt believed it was important to distinguish between good trusts and bad trusts. To Roosevelt, good trusts benefited the public with their infusion of capital and products into the economy. Not coincidentalíy, many of the people involved with the "good" trusts were friends of Roosevelt and primary contributors to the Republican Party. Bad trusts consisted of greedy financiers interested only in profits at the general public's expense.
The Northern Securities Case
Early in his presidency Roosevelt realized that the trust situation had reached a critical point where something had to be done, lest radical reform hurt all trusts, good and bad. In 1902 Roosevelt agreed to the filing of a case against Northern Securities, a huge railroad trust consisting of the Northern Pacific, Great Northern, and Burlington Railroads. The lower court decision against the Northern Securities Company was upheld in 1904 by the Supreme Court. The outcome was met with self-righteous indignation on the part of big business, who saw this move as a violation of their right to conduct their businesses according to their wishes. The response on the part of the public was a mixture of support and relief.
Business on Trial
The Northern Securities case was an intentional warning to big business to reform their business practices or have them reformed by government intervention. Many trusts did not heed the warning. Other prosecutions against the trusts followed in the Roosevelt administration. The William Howard Taft administration also vigorously continued prosecution of the trusts in the later part of the decade. In total, during Roosevelt's term the Justice Department filed forty-five antitrust cases. At the time of the Northern Securities decision in 1904, there were 318 trusts that had consolidated more than fifty-three hundred businesses. Seven corporations held more than one-third of the working capital in the United States. A much revised business structure was taking shape by the end of the decade. There were two distinct economic business sectors by 1910: small firms competing in enterprises that did not require large capital investments and a few large corporations that controlled the capital-intensive enterprises.
Roosevelt's "Square Deal."
In an attempt to provide an equal voice to all of America's constituencies—business, labor, and the public—Roosevelt created a platform for the 1904 presidential race called the "Square Deal," a term taken from gaming. While the Square Deal advocated an even-handed, fair approach to all, it was a nonspecific platform that put forth no tangible idea, promise, or theory. The Square Deal promoted only an abstract concept of fairness and promised only conscientiousness on Roosevelt's part.
Defining the Deal
Lest every constituency think that the Square Deal meant that they would always win, Roosevelt used several public addresses first to give substance and later to clarify his meaning of the concept throughout his presidency. At a banquet in Dallas, Texas, on 5 April 1905 Roosevelt stated:
When I say I believe in a square deal I do not mean, and nobody that speaks the truth can mean, that he believes it possible to give every man the best hand. If the cards do not come to any man, or if they do come, and has not got the power to play them, that is his affair. All I mean is that there shall be no crookedness in the dealing.… All any of us can pretend to do is to come as near as our imperfect abilities will allow to securing through governmental agencies an equal opportunity for each man to show the stuff that is in him; and that must be done with no more intention of discrimination against the rich than the poor man, or against the poor man than the rich man; with the intention of safeguarding every man, rich or poor, poor or rich, in his rights, and giving him as nearly as may be a fair chance to do what powers permit him to do; always provided he does not wrong his neighbor.
In advocating fairness to all, Roosevelt managed to rally the disparate constituencies to his side in his presidential election of 1904 and throughout his term. Others saw
Roosevelt's actions as contradictory, especially since he took political contributions from business, labor, and the public, but his landslide victories in presidential elections and his popularity throughout his term in office proved that his pluralistic platform worked. The hallmark of Roosevelt's success was his ability to get various constituencies to compromise.
Commission Appointed to Organize Trust Cases
Despite many successful prosecutions during his administration, Roosevelt as his presidency drew to a close thought that the thrust of the antitrust movement had become disjointed. In many court cases a trust was broken up into smaller companies that were still under the control of the original owners, thus creating a rearrangement rather than a dismantling of the trust. Roosevelt realized that the trust problem would not be permanently or satisfactorily resolved by the sequential prosecution of cases. Instead, he thought that a more organized approach was needed. To regulate business, Roosevelt specifically advocated a commission similar to the Interstate Commerce Commission but having jurisdiction over all businesses engaging in interstate commerce, not just railroads. Big business interpreted this additional governmental regulation as borderline socialism and argued for laissez-faire policies in response. Realizing that big business would invoke any means necessary to avoid regulation, Roosevelt maintained that his idea was not meant to "strangle" business but only regulate trusts and that legitimate businesses need not be concerned. Roosevelt's proposal was partially implemented in 1913 when the Departments of Commerce and Labor became separate.
TEDDY ROOSEVELT AND TEDDY
BEARS
In November 1902 President Theodore Roosevelt went on a hunting trip in Mississippi. Since he had shot no game throughout the trip, accommodating supporters arranged to have a small, young bear placed in the president's path so he could shoot it. The president refused. Although an avid hunter, Roosevelt thought that shooting such an bear was unsportsmanlike. The press picked up on the story, and a political cartoon by Clifford K. Berryman depicting the incident was printed in the Washington Post on 16 November 1902. A redrawing of the cartoon appeared that evening in the Washington Evening Star. Both cartoons were called "Drawing the Line in Mississippi" and had a double meaning; not only had Roosevelt drawn the line on sportsmanship but he had also settled a boundary dispute between Louisiana and Mississippi while on this trip. Morris and Rose Mitchom from Brooklyn, New York, who ran a candy store, saw the cartoon and obtained the permission of the president to use one of his many nicknames, "Teddy," on a brown toy bear with movable body parts. The original bear, hand stitched by Rose Mitchom, was called, "Teddy's Bear." Later the name was shortened to "Teddy Bear." Initially the bear was sold at the Mitchoms' store and was an immediate success. The Butler Brothers wholesalers bought the Mitchoms' entire stock and established the Ideal Novelty and Toy Company along with the Mitchoms. By 1903 Teddy Bear mania swept the United States, and it lasted throughout Roosevelt's administration. The teddy bear has remained a popular toy throughout the century.
Source:
Pauline Cockrill, Tèe Teddy Bear Enclyclopedia (London: Dorling Kindersley, 1993).
Sources:
John Morton Blum, The Republican Roosevelt (Cambridge, Mass.: Harvard University Press, 1954);
Ernest L. Bogart and Donald L. Kemmerer, Economic History of the American People (New York: Longmans, Green, 1942);
Joshua Freeman and others, Who Built America?: Working People and the Nation's Economy, Politics, Culture, and Society (New York: Pantheon, 1992);
Charles Morris, The Marvelous Career of Theodore Roosevelt (N.p.: Winston, 1910);
Glenn Porter, The Rise of Big Business, 1860-1910 (New York: Crowell, 1973);
Edwin C. Rozwenc, ed., Roosevelt, Wilson and the Trusts (Boston: D. C. Heath).