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Table of ContentsINTRODUCTION .......... viii ADVISORS AND CONTRIBUTORS .... vii AScott Adams ............ 1 Paul Allen ............. 5 Gil Amelio ............ 9 Wally Amos ............ 12 Arthur Andersen ........... 15 Marc Andreesen ........... 18 Hiroaki Aoki ............ 22 Steven Appleton ........... 25 Minoru Arakawa........... 29 Elizabeth Arden ........... 32 Ted Arison ............ 35 Giorgio Armani ........... 39 Mary Kay Ash ........... 42 BCharles B. Babbage .......... 45 Steve Ballmer ........... 48 Jill Barad ............. 52 P. T. Barnum............ 55 Eddie Bauer ............ 58 John Jacob Bausch .......... 61 L. L. Bean............. 64 Scott Beck............. 67 Alexander Graham Bell ........ 71 Lyle Berman ............ 76 Susan Vail Berresford ......... 79 Jeff Bezos ............. 82 Nicholas Biddle ........... 85 Edwin Binney ........... 88 Cathleen Prunty Black ......... 91 William Edward Boeing ........ 95 Richard Branson ........... 99 Christina Brown ........... 104 Helen Gurley Brown ......... 107 William Cullen Bryant ......... 110 Warren Buffett ........... 114 Daniel Hudson Burnham ........ 117 Adolphus Busch ........... 121 Nolan Bushnell ........... 125 CEly Callaway Jr. ........... 129 Andrew Carnegie .......... 132 Hattie Carnegie ........... 136 Steve Case............. 139 Stephen Chao............ 143 Arthur Cinader ........... 147 Liz Claiborne ............ 150 Jim Clark ............. 154 Lilia C. Clemente .......... 157 Bennett R. Cohen .......... 160 Colonel Sanders ........... 163 Scott Cook ............ 168 Joan Ganz Cooney .......... 171 Camille Cosby ........... 175 Casey G. Cowell........... 178 Jenny Craig ............ 181 Mary Cunningham .......... 185 DArthur Davidson ........... 189 Suzanne de Passe .......... 192 John Deere ............ 195 Michael Dell ............ 199 Fred DeLuca ............ 202 Cecil B. DeMille .......... 206 Richard DeVos ........... 210 Walt Disney ............ 214 Donald Douglas ........... 218 Charles Dow............ 222 du Pont, Éleuthère Irénée ........ 226 ERobert Earl ............ 230 George Eastman ........... 233 Robert J. Eaton ........... 236 Thomas Edison ........... 239 Michael Eisner ........... 243 Roger Enrico ............ 247 William Esrey ........... 251 FMarshall Field . . . . . ...... 254 Debbi Fields ............ 258 Paul Fireman ............ 261 Harvey S. Firestone .......... 265 Donald Fisher . . . . . ...... 269 Jane Fonda ............ 273 Malcolm Forbes . . . . . ...... 277 Eileen Ford ............ 281 Henry Ford ............ 284 Benjamin Franklin .......... 289 Tom Freston ............ 293 Alfred Fuller ............ 296 GNely Galán ............ 300 George Gallup . . . . . ...... 303 James Gamble . . . . . ...... 307 Bill Gates ............. 310 Anne Geddes ............ 314 David Geffen ............ 317 Louis V. Gerstner Jr. ......... 320 Jean Getty ............. 324 Roberto Goizueta .......... 328 Christina Gold . . . . . ...... 332 Ellen Gordon ............ 336 Berry Gordy Jr. . . . . . ...... 340 Leon Gorman............ 343 Jay Gould ............. 347 Katherine Graham .......... 350 Earl G. Graves . . . . . ...... 353 Jerry Greenfield . . . . . ...... 357 Andrew S. Grove .......... 360 Daniel Guggenheim.......... 364 HJ. C. Hall ............. 367 James Halpin ............ 371 John Hancock . . . . . ...... 374 Ruth Handler ............ 377 William Harley . . . . . ...... 381 William Randolph Hearst ........ 384 John Heinz ............ 387 Leona Helmsley . . . . . ...... 390 John Hendricks . . . . . ...... 394 Milton Hershey . . . . . ...... 398 Tommy Hilfiger . . . . . ...... 401 William Hilton . . . . . ...... 405 Charles Elmer Hires ......... 409 Herman Hollerith .......... 412 Ron Howard ............ 416 Howard Hughes . . . . . ...... 420 H. Wayne Huizenga ......... 423 ILido Anthony Iacocca ......... 428 Masaru Ibuka ............ 432 Michael Ilitch............ 436 JSteve Jobs ............. 440 John H. Johnson ........... 444 Linda Johnson Rice.......... 448 Robert Johnson ........... 451 Quincy Jones ............ 455 Michael Jordan ........... 459 KDonna Karan ............ 463 Will Keith Kellogg .......... 466 William Russell Kelly ......... 469 Calvin Klein ............ 472 Philip Knight ............ 475 Blanche Knopf ........... 479 Raymond Kroc ........... 483 LEdwin Land ............ 487 Estee Lauder ............ 491 Ralph Lauren ............ 495 Geraldine Laybourne ......... 499 Andrew Lloyd Webber......... 502 George Lucas............ 506 Henry Luce ............ 509 MStanley Marcus ........... 512 Willard J. Marriott .......... 516 Oscar Mayer ............ 520 Cyrus McCormick .......... 524 Dick McDonald and Mac McDonald .... 528 Scott McNealy ........... 532 Andrew Mellon ........... 536 Charles Merrill ........... 540 Jane Metcalfe............ 544 Thomas Monaghan .......... 547 J. P. Morgan ............ 551 Akio Morita ............ 555 Samuel Morse ........... 559 Peter Morton ............ 563 William Mow............ 567 Rupert Murdoch ........... 570 NCondé Nast ............ 575 James Near ............ 578 Jean Nidetch ............ 581 John W. Nordstrom .......... 584 OMo Ostin ............. 588 Elisha Graves Otis .......... 591 Michael Ovitz . . . . . . . . . . . 595 PDavid Packard . . . . . . . . . . . 598 Roger Penske ............ 602 Ronald Owen Perelman ........ 605 Steve Perlman . . . . . . . . . . . 609 Ross Perot............. 612 Eckhard Pfeiffer . . . . . . . . . . . 616 Jane Cahill Pfeiffer .......... 620 T. Boone Pickens .......... 624 Bob Pittman ............ 628 J.D. Power............. 631 Barbara Gardner Proctor ........ 634 William Cooper Proctor ........ 637 Wolfgang Puck . . . . . . . . . . . 640 Joseph Pulitzer . . . . . . . . . . . 644 RSumner M. Redstone ......... 648 Jerry Michael Reinsdorf ........ 652 R. J. Reynolds, Jr. .......... 656 Sylvia Rhone ............ 660 Tony Ridder ............ 663 John D. Rockefeller.......... 666 Anita Lucia Roddick ......... 670 Helena Rubinstein .......... 675 Margaret Rudkin. . . . . . . . . . . 680 SDavid Sarnoff . . . . . . . . . . . 683 Dorothy Schiff . . . . . . . . . . . 686 Howard Schultz . . . . . . . . . . . 690 Richard Schulze . . . . . . . . . . . 694 Charles Schwab . . . . . . . . . . . 697 Frederick August Otto Schwarz ...... 700 Richard Sears............ 703 Melvin Simon . . . . . . . . . . . 707 Isaac Merrit Singer .......... 710 Samuel Slater............ 713 Alfred Sloan, Jr. . . . . . . . . . . . 717 C. Harold Smith . . . . . . . . . . . 720 Frederick Smith . . . . . . . . . . . 723 Jack Smith ............ 727 Russell M. Solomon ......... 730 Steven Spielberg. . . . . . . . . . . 733 Leland Stanford . . . . . . . . . . . 738 Thomas Stemberg .......... 741 John Stevens ............ 744 Martha Stewart ........... 748 TDave Thomas............ 752 Susie Tompkins ........... 757 Donald John Trump.......... 760 Earl Silas Tupper .......... 764 Ted Turner ............ 768 Donald John Tyson .......... 772 VJay Van Andel ........... 776 Cornelius Vanderbilt ......... 780 Gloria Vanderbilt .......... 784 Lillian Vernon ........... 788 Gianni Versace ........... 792 WLinda Wachner ........... 795 Ted Waitt ............. 799 Charles Walgreen .......... 802 DeWitt Wallace ........... 805 Lila Wallace ............ 809 Sam Walton ............ 812 An Wang ............. 816 Charles B. Wang .......... 820 Vera Wang ............ 823 Aaron Montgomery Ward ........ 826 Andy Warhol ............ 829 Jack Warner ............ 833 Sam Warner ............ 837 Thomas J. Watson .......... 840 Jack Welch ............ 844 Helmut Werner . . . . . ...... 848 Leslie Wexner . . . . . ...... 851 Eli Whitney ............ 855 Charles Kemmons Wilson........ 858 Oprah Winfrey . . . . . ...... 862 Kenneth Wolfe . . . . . ...... 866 F. W. Woolworth .......... 869 Stephen Gary Wozniak......... 872 Frank Lloyd Wright.......... 876 Wilbur Wright and Orville Wright ..... 880 William Wrigley, Jr. ......... 884 Samuel Wurtzel and Alan Wurtzel ..... 888 ZDarryl Zanuck . . . . . ...... 891 MASTER INDEX .......... 897 |
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